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Taiwan Soft Power (cultural & creative industry) ★★the sites rank world No.1 : 2020~25, 2017~19, 2016, 2015, 2014, 2013, 2010~12 ★★ Top since 1998 ★ |
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jump to: animation ad. music product design arts cartooning movie architecture visual comm. tour food medical |
♣ BBC (2023-10-16): A spooked and lonely Taiwan looks for new friends. Increasingly Taipei relied on
its chequebook to hold on to a dwindling list of allies, mainly in the
form of aid and investment. But today China's cheque book is
bigger than Taiwan's. Foreign Policy
(2023-4-24):
Taiwan
Isn't Playing Dollar Diplomacy Anymore.
Taipei can't outspend Beijing to win friends. But it's
got other things going for it. ABC News (Australia) in
Sept. 2022 reported Taiwan was trying to reconnect with the world by Cultural
creativity - films, etc.
|
♣ ISSF's Global Tourism |
|
ranks | countries |
1 | Spain |
2 | France |
3 | USA |
4 | Italy |
5 | Thailand |
6 | Swiss |
7 | Turkey |
8 | China |
9 | Germany |
10 | Australia |
♣ ISSF's Global Entertainment & Media Penetration |
|
ranks |
countries |
1 | US |
2 | S. Korea |
3 | Japan |
4 | India |
5 | UK |
6 | France |
7 | Spain |
8 | Mexico |
9 | Turkey |
10 | Italy |
♣ THE WORLD'S TOP 20 SOFT POWER NATIONS IN 2023
04/15/2023 Association of Accredited Public Policy Advocates to the European Union aalep.eu/world's-top-20-soft-power-nations-2023 |
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Ranks | country | Ranks | country |
1 | US (74.8) | 11 | Sweden |
2 | UK (67.3) | 12 | Spain |
3 | Germany (65.8) | 13 | Russia |
4 | Japan (65.2) | 14 | Australia |
5 | China (65) | 15 | S. Korea |
6 | France | 16 | Nederland |
7 | Canasa | 17 | Norway |
8 | Swiss | 18 | Denmark |
9 | Italy | 19 | Saudi Arabia |
10 | UAE | 20 | Belgium |
The
Global Soft Power index
incorporates a broad range of measures, which in
combination provide a balanced and holistic assessment of nation’s
presence, reputation and impact on the world stage. These include
familiarity, influence and reputation as well as performance on eight
soft power pillars, including
Business & trade,
Governance, International Relations, Culture & Heritage, Media &
Communications, Education Science, People & Values, Sustainable Future |
♣ ISSF's Global Soft Power Index 2023 |
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Ranks | countries | ranks | countries |
1 | US | 14 | Australia |
2 | France | 15 | Sweden |
3 | UK | 16 | Denmark |
4 | Japan | 17 | Norway |
5 | Germany | 18 | UAE |
6 | Swiss | 19 | Holland |
7 | S. Korea | 20 | Turkey |
8 | Spain | 21 | Belgium |
9 | Canada | 22 | Austria |
10 | China | 23 | Saudi Arabia |
11 | India | 24 | Finland |
12 | Singapore | 25 | Qatar |
13 | Italy | img1.wsimg.com/blobby/go/905bb114-a609-4bd0-a33b-dabe335781b0/downloads/ISSF-WSPI-2023-FINAL.pdf?ver=1692105020621 | |
♣ AFP, 2023-11-26: after a Taiwanese director voiced support for the island's independence in an acceptance speech in 2018's Golden Horse Film awards, There were no mainland films in the 2019 nomination list and several Hong Kong movies dropped out that year, while big commercial productions were conspicuously absent at both the 2020 and 2021 awards.
♣ Variety, 2023-11-26: After Chinese industry to boycott Golden Horse, parts of the Hong Kong industry have stayed away too. Many Hong Kong film folks find themselves torn between the developing political and financial realities back home and Taiwan's indie-spirited film industry. Tsai's government has unveiled a succession of policies seemingly designed to use culture and entertainment to give the island territory a larger profile on the world stage. It remains to be seen if more of the TAICCA-seeded projects come to fruition. And if Taiwan's film and TV companies are willing and able to fill the gap in the market created by Hong Kong's production slowdown and by mainland Chinese entertainment's inward turn of the past five years... brief msn.com/en-us/news/other/taiwan-drifts-towards-cultural-power-as-golden-horse-film-awards-cap-month-of-industry-activity/ar-AA1kvpBA
♣ Reuters (Filed: December 24, 2021, 8 a.m. GMT reuters.com/investigates/special-report/taiwan-china-tsai/ ): Taiwan President Tsai Ing-wen is wielding a mixture of soft and hard power as she seeks to fend off a more assertive China under President Xi Jinping. "Diplomatically, politically, and in the Sino-U.S. relationship, the two sides are at war", Senior KMT lawmaker Johnny Chiang says to Reuters,“This has not benefited Taiwan.”
♣ abc news (Australia), 2022-9-8: Amid China's military and diplomatic isolation, Taiwan turns to films and games to reconnect with the world. Taiwan was still "in its early days" of building soft power. While Taiwan's government had been aware of investing in soft power for a long time, there was a lack of coordinated strategy between different ministerial departments. "The DPP did put more of a focus on things like multiculturalism and democracy, whereas the KMT focuses a little bit more on the Chinese base to Taiwanese culture" ; In 2020, Taiwan reported $44.7 billion in revenue from its creative industry, with a 9.83 per cent increase in overseas sales on the previous year. msn.com/en-au/news/australia/amid-chinas-military-and-diplomatic-isolation-taiwan-turns-to-films-and-games-to-reconnect-with-the-world/ar-AA11zOGi
♣
Asia Nikkei (Japan), 2022-5-30:
Taiwan makes soft power grab for Europe's Mandarin learners
-
Push comes
as China's Confucius Institutes face global headwinds.
asia.nikkei.com/Politics/International-relations/Taiwan-makes-soft-power-grab-for-Europe-s-Mandarin-learners
♣
The Diplomat 10-5-2020
(https://thediplomat.com/2020/10/us-presidential-elections-2020-the-taiwan-factor/)
advises that Taiwan’s strategic calculus could double down on
its use of soft power, e.g., Taiwan made its donations
quietly to avoid Beijing’s ire. Brookings
(https://www.brookings.edu/opinions/increasing-soft-power-is-a-low-cost-high-return-strategy-for-taiwan/
)
1-22-2018: Increasing “soft power” is a low-cost,
high-return strategy for Taiwan, “soft power ”— may prove
every bit as valuable for strengthening Taiwan’s standing over
the long run. Financial Times (UK) 12-3-2020:
Anxious Taiwan launches US charm offensive to win Biden’s
backing. This is sort of soft power applications. Bloomberg 11-2-2020: Women Are
Leading Taiwan’s Public Relations War Against China. Taipei’s
representative in U.S. makes use of soft-power edge. The women
running Taiwan are looking to boost a soft-power edge over
Beijing and promote an inclusive
democracy
system.
(www.bloomberg.com/news/articles/2020-11-01/women-are-leading-taiwan-s-public-relations-war-against-china?utm_source=google&utm_medium=bd&cmpId=google)
However,
Washington Post, 5-20-2020: There's a limit to what
this soft power can achieve ... Taiwan was unable to compete with
China's economic and political clout, Taiwan has seen its
already small list of diplomatic backers diminish ...
How is Taiwan's soft power ??
Till 2020,
Taiwan has not been included in Portland (PR company Portland Communication) or
USC( University of Southern California.) Soft Power survey ranking list,
which values each country's
"enterprise", "engagement",
"digital", "culture", "education" and "govt.".
We can say Taiwan's soft power is behind Asian's top
30 nations
, including Japan, South Korea, Australia, Singapore, New Zealand,
China, India, UAE, etc. In 2019/2020, Asian's winning countries
include No. 8 Japan, No.9 Australia,
No. 17 New Zealand, No. 19
S Korea, No. 21
Singapore, No. 27 China.
In 2018, Asian countries Japan(No.5), S. Korea(20), Singapore(21), China(27)
won top 30 . The world top 30
are 1. UK, 2. France, 3. Germany, 4. US,
5. Japan, 6~30 are Canada, Swiss, Sweden, Nederland, Australia, Denmark, Italy,
Norway, Spain, Finland, Belgium, Austria, NZ, Ireland, S Korea, Singapore,
Portugal, Greece, Poland, Hungary, Czech, China, Russia, Brazil, Argentina.
Another survey, the UK based Monocle's Soft Power Survey ranks nations according to their culture, politics, business, diplomacy and education rather than their financial or military power, drawing on US academic Joseph Nye's notion of applying power by persuasion and attraction rather than coercion or force. Taiwan always failed Monocle prior to 2019.
Brookings (https://www.brookings.edu/opinions/increasing-soft-power-is-a-low-cost-high-return-strategy-for-taiwan/
) at 1-22-2018 commented that Increasing “soft power” is a
low-cost, high-return strategy for Taiwan, “soft power ”— may prove every
bit as valuable for strengthening Taiwan’s standing over the long run.
In 2010, Dr. Joseph Nye said hard & soft power enable Taiwan to deal with China and expand its international space. (Dec. 8, 2010) In 2010 Annette Lu, former vice-president of the Republic of China (Taiwan), advocated the ROC's use of soft power as a model for the resolution of international conflicts. However, in 2013 a series of food safety scandals in Taiwan has hurt consumer confidence, and now there are worries they could dent the island's economic growth and damage tourism (BBC, 11.19.2013). Food safety issues continue till 2018. USA Country Reports on Human Rights practices, 4-20-2018:●the justice ministry was insufficiently independent and conducted politically motivated investigations of politicians. According to Taiwan's national Chung Cheng university survey 2-23-2016, about 80% Taiwanese don't believe the impartiality of Taiwan's judiciary (prosecutors and judges). At Jan. 29, 2015, Taipei mayor Ko Wen-je in <Foreign Policy> commented Taiwanese democracy: "Does Taiwan have democracy? Real democracy means politics belongs to the people. Taiwanese politics belongs to corporations and is controlled by political parties".
In 2007, Yale published a book ""Charm offensive: How China's soft power is
transforming the world".
Taiwan also stated "Taiwan is
small, but our 'soft power' is big ! " , "Culture makes Taiwan great
! "
The true answer is : Taiwan's soft power needs to be
improved !
Taiwan's soft power vs. Asia's soft power
Till 2020,
Taiwan has not been included in Portland or USC Soft Power survey ranking list,
so Taiwan's soft power is behind Asian's "world top 20" nations
, including Japan, South Korea, Australia, Singapore, New Zealand,
China, India, UAE.
for details : click
Soft
Power
★
According to a survey of 2020,
Singapore ranks No.1, Japan No.7, Korea
No. 9 on "enterprise", Japan ranks
No. 5, China No.10 on "engagement",
Korea ranks No. 5 on "digital", Japan
ranks No.6, China No. 8 on "culture", No
any Asian country ranks top 10 on
"education" and "govt."
★
Best Countries overall in 2020: 1 Swiss 2 Canada 3 Japan
4 Germany 5 Australia 6 UK 7 USA 8 Sweden 9 Nederland
10 Norway 11 NZ 12 France 13 Denmark 14 Finland 15 China
16 Singapore 17 Italy 18 Austria 19 Spain 20 Korea 21
Luxembourg 22 UAE 23 Russia 24 Portugal 25 India 26
Thailand 27 Greece 28 Brazil 29 Israel 30 Qatar 31 Saudi
Arabia 32 Malaysia 33 Mexico 34 Poland 35 Turkey
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Times Higher Education , World University Rank 2023 timeshighereducation.com/world-university-rankings/2023/world-ranking#!/page/7/length/25/sort_by/rank/sort_order/asc/cols/stats |
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Rank | Taiwan | China | Korea | Hong Kong, Macau | Singapore | Japan |
1~70 |
16 Tsinghua University Beijing
17 Peking University Beijing
51 Fudan University Shanghai 52 Shanghai Jiao Tong University Shanghai 67 Zhejiang University Zhejiang |
56 Seoul National
University Seoul
|
31 University of Hong Kong
45 Chinese University of Hong
Kong
58 The Hong Kong University of Science and Technology
|
19 National University of
Singapore
36 Nanyang Technological
University
|
39 University of Tokyo
68 Kyoto University
|
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70~100 |
|
74 University of Science and Technology of China
95 Nanjing Univ.
|
78 Yonsei Univ. (Seoul campus)
91 Korea Advanced Institute of Science and Technology (KAIST) Daejeon
|
79 Hong Kong Polytechnic Univ.
99 City Univ. of Hong Kong
|
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PS: National Taiwan University (台灣大學) only got No. 187 (No. 113 in previous year) , number of students per staff 11.4, female/male 42: 58, int'l students 11% |
Economist, EIU, THE GLOBAL LIVEABILITY INDEX 2022 Biggest movers down the ranking in the past 12 month Taipei (Taiwan) ranks world No. 53 |
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City | Location | Rank | Index | Rank Move | Index Move | |
1 | Wellington | New Zealand | 50 | 85.7 | -46 | -8.0 |
2 | Auckland | New Zealand | 34 | 89.2 | -33 | -6.8 |
3 | Adelaide | Australia | 30 | 90.7 | -27 | -3.3 |
8 | Taipei | Taiwan | 53 | 85.1 | -20 | 1.2 |
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★Taiwan's cultural
power - pls. see this web-page, ★Taiwan's other soft power - please click ! ( ps: "Hard Power" means military power, etc ― Taiwan has not invented any top weapons. ) |
●
This websites group was ranked
No.2 "Taiwan soft power"
on US Bing
at
2022-12-12; No.1
|
● pic.: No.2 "Taiwan soft power" (Chinese version) on Bing, 2022-12-12; This websites group was ranked No.1 "Taiwan soft power" in Chinese on US Google and Bing at 2-5-2019, 11-28-2018
|
○ |
●
pic.:
This website-group was ranked No.1 "Taiwan cultural creativity"
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Monocle's soft power survey:
2018/2019 Monocle's Soft Power survey |
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1 | France | 16 | Nederland |
2 | Germany | 17 | Finland |
3 | Japan | 18 | Norway |
4 | Canada | 19 | China |
5 | Swiss | 20 | Belgium |
6 | UK | 21 | Singapore |
7 | Sweden | 22 | Ireland |
8 | Australia | 23 | Austria |
9 | USA | 24 | India |
10 | Portugal | 25 | Brasil |
11 | New Zealand | ps: Asia & Pacific countries marked | |
12 | Italia | ||
13 | Spain | ||
14 | Denmark | ||
15 | Korea |
2017/2018 Monocle's Soft Power survey |
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1 | Canada | 16 | Nederland |
2 | Germany | 17 | Korea |
3 | France | 18 | Finland |
4 | Japan | 19 | China |
5 | UK | 20 | Belgium |
6 | Swiss | 21 | Austria |
7 | USA | 22 | Singapore |
8 | Sweden | 23 | Ireland |
9 | Australia | 24 | India |
10 | Italia | 25 | Brasil |
11 | Denmark | ps: Asia & Pacific countries marked | |
12 | Portugal | ||
13 | New Zealand | ||
14 | Spain | ||
15 | Norway |
2016/2017 Monocle's Soft Power survey |
|||
1 | USA | 16 | Norway |
2 | Germany | 17 | Korea |
3 | Japan | 18 | Finland |
4 | UK | 19 | Brasil |
5 | France | 20 | China |
6 | Australia | 21 | Austria |
7 | Canada | 22 | Belgium |
8 | Sweden | 23 | Singapore |
9 | Swiss | 24 | India |
10 | Danmark | 25 | Poland |
11 | Italy | ps: Asia & Pacific countries marked | |
12 | Spain | ||
13 | New Zealand | ||
14 | Holland | ||
15 | Portugal |
★
2015/2016 Monocle's Soft Power survey |
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1 | Germany | 16 | Norway |
2 | USA | 17 | Austria |
3 | UK | 18 | Finland |
4 | Japan | 19 | Portugal |
5 | France | 20 | Belgium |
6 | Australia | 21 | China |
7 | Sweden | 22 | Brazil |
8 | Swiss | 23 | Singapore |
9 | Danish | 24 | Poland |
10 | Canada | 25 | Turkey |
11 | Spain | ||
12 | Italy | ||
13 | New Zealand | ||
14 | Holland (Neitherland) | ||
15 | Korea |
Taiwan is not included in soft power survey as well as 2015/2016 Quality of Life survey.
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2014/2015 Monocle's Soft Power survey |
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1 | USA | 16 | Norway |
2 | Germany | 17 | Finland |
3 | UK | 18 | Belgium |
4 | Japan | 19 | China (better than 2013/2014) |
5 | France | 20 | Austria |
6 | Australia | 21 | Ireland |
7 | Swiss | 22 | Brazil |
8 | Sweden | 23 | Singapore |
9 | Danish | 24 | Portugal |
10 | Canada | 25 | Poland |
11 | Spain | 26 | Turkey |
12 | Italy | 27 | Mexico |
13 | Holland | 28 | Greece |
14 | New Zealand | 29 | Russia |
15 | Korea | 30 | Argentina |
Taiwan is not included in soft power survey as well as 2014/2015 Quality of Life survey ― No any city in Taiwan is included in the list, some cities in Asia are ranking top, those are No.2 (Japan Tokyo) No.3(Australia Melbourne), 9(Japan Kyoto), 10 (Japan Fukuoka), 11(Australia Sydney ), 12(NZ Auckland), 13 (Hong Kong), 16 (Singapore), No.25 (Australia Brisbane)
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2013 Monocle's Soft Power rankings | ||
No. | countries | ranks in 2012 |
1 | Germany | 3 |
2 | UK | 1 |
3 | USA | 2 |
4 | France | 4 |
5 | Japan | 6 |
6 | Sweden | 5 |
7 | Australia | 9 |
8 | Swiss | 8 |
9 | Canada | 10 |
10 | Italy | 14 |
ps: The Guardian, UK (6.19.2013) : ...Over the last few years, China has attempted to salve its soft power angst with hard cash, pouring money and manpower into the movie industry, the culture-promoting Confucius Institute and the foreign-language output of state broadcaster CCTV. ...Last year, the outgoing Chinese president, Hu Jintao, wrote an essay bemoaning his country's poor performance in the cultural arms race. "We must clearly see that international hostile forces are intensifying the strategic plot of westernising and dividing China, and ideological and cultural fields are the focal areas of their long-term infiltration," he wrote, somewhat dramatically, adding "the international culture of the west is strong while we are weak." ◎ |
2012 Monocle's soft power rankings |
2011Monocle's soft power rankings | ||||||
1 | UK | 11 | Korea | 1 | USA | 11 | Norway |
2 | USA | 12 | Norway | 2 | UK | 12 | Denmark |
3 | Germany | 13 | Finland | 3 | France | 13 | Spain |
4 | France | 14 | Italy | 4 | Germany | 14 | S Korea |
5 | Sweden | 15 | Netherlands | 5 | Australia | 15 | Finland, |
6 | Japan | 16 | Spain | 6 | Sweden | 16 | Italy |
7 | Denmark | 17 | Brazil | 7 | Japan | 17 | New Zealand |
8 | Swiss | 18 | Austria | 8 | Swiss | 18 | Austria |
9 | Australia | 19 | Belgium | 9 | Canada | 19 | Belgium |
10 | Canada | 20 | Turkey | 10 | Netherlands | 20 | China |
ps: In 2012 China soft power fell to no. 22, in 2011 China - it's a matter of freedom and control - and the scales are out of balance. In 2012, Britain ousts the U.S. as world's most influential nation: Country tops rankings for 'soft power' ◎ |
2010 Monocle's soft power rankings |
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1 | France | 14 | Norway |
1 | UK | 15 | Japan |
3 | USA | 16 | Italy |
4 | Germany | 17 | China |
5 | Swiss | 18 | Israel |
6 | Sweden | 19 | Korea |
7 | Denmark | 20 | S. Africa |
8 | Australia | 21 | Brazil |
9 | Finland | 22 | Mexico |
10 | Netherlands | 23 | India |
11 | Spain | 24 | UAE |
12 | Canada | 25 | Turkey |
13 | Singapore | 26 | Russia |
According to Monocle's soft power survey, each top-20 country has its special or stronger part, e.g., Korea soft power - A wizz with technology and now the pop powerhouse of Asia, Japan soft power - Goodwill to all Japanese , thanks largely to a dynamic pop culture, Australia - Smart thinking has added to vast natural reserves of soft power, and China - Chinese government's continuing poor treatment of artist Ai who was prevented from travelling outside the country despite his growing global popularity and a successful year, USA - continues to lead the world in investment in world food and health initiatives, plus tackling climate change, but it's military reputation of 2012 was further tarnished following reports of secret drone attacks in Pakistan, and its overseas occupations and unmanned drone strikes, plus an insular outlook during the recent election, lost the US its top spot..
Dr. Joseph Nye said hard & soft power enable Taiwan to deal with China and expand its international space. (Dec. 8, 2010) |
|
Taiwan stated "Taiwan is small, but our 'soft power' is big ! " , "Culture makes Taiwan great ! " | |
However,
Taiwan's
culture
like a mouse in circles
still stay in same place.
Taiwan's
cultural &
creative industry has nothing but slogans and many argues. The total
value of Taiwan's cultural & creative production was far behind of that
of Korea, Korea's value in publication is about 6 times larger than
Taiwan's, Film industry 6 times, TV 3.5 times, Advertising 3
times, Pop-music 6 times bigger than Taiwan's, according to statistics
by Taiwan government and reports by headline news of the China Times at
12-24-2017. CTN comments that Taiwan lacks of updated
related laws and policy
― no
focus, no direction, no institute, original creativity is not
encouraged, the industry field is divided, without integrated marketing.
Taiwan's De-Sinicization policy gave up rich Chinese cultural background
and history ......
so as to lose advantage in
cultural-creativity battlefield.
The output value of Taiwan's cultural & creative production in '12 - '13 declined 9.28%, in contrast, Taiwan's neighbor countries increased, China 14.27%, Malaysia, Philippines 8+%, Korea 0.65% ... Taiwan's cultural & creative industry even failed to create a "bubble", the reason is lacking of original creativity. / The China Times, 8-15-2017 |
|
( ps: "Hard Power" means military power, etc ― Taiwan has not invented any top weapons. ) | |
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★ Taiwan's soft power : Artists are short of creativity & vivid imagination ! Government lacks of forward thinking !
★ |
SOFT POWER
|
Summary
(1) Not easy to upgrade "Made in Taiwan" to "Create in Taiwan", since Taiwan has very few experts in creativity. (government does not think highly of them)
(2) Most Taiwanese professors (PhD) do theoretical studies, don't have talent (some even are not interested ) on witty creativity/design.
(3) Ph.D usually is required for college teacher position, it's one criterion for Taiwan government to evaluate all schools. Un-talented teachers can't train students to be talented.
(4) Taiwan's society and people don't think important of arts, culture, creativity, etc.
(5) Taiwan government
official in univ. paper said Taiwan doesn't have that kind of environment for
creativity.
Creativity needs freedom, democracy, and people's
independent personality, government officers don't like creativity, which
means extra risk.
(6) Taiwan should fight "diamond cut diamond" with western nations in major fields , instead of going backdoor (or side-door) by exotic local culture, Eastern mysterious flavor, obscure codes, etc.
(7) Taiwan government used to give less budget to cultural field, and use e.g., movie as propaganda/comm. tool. Taiwan needs int'l friends, but uncreative films won't attract enough audiences.
(8) Taiwanese government kicks cultural creativity to the corner , in that creativity seems no use for political election, but requires extra efforts on social controls/adm.
(9) Taiwan's government prefers to use his own men.
(10) Taiwanese
youngsters love heavy slapstick 、silly
"Kuso" stuffs
("young-designers" policy is wrong).
Taiwanese adults' imaginative power is bounded,
thinking in a roundabout/evasive way, their tastes are lousy ....... pls. see 2 examples as below
:
artworks introduced by Taiwan's largest news: |
western artwork earlier |
|
|
|
|
Merging Mao's photo & Tian-an-men Square |
Morphing Mao |
|
|
|
is Biro Mihaly: A haboru borzalmai ellen, Plakat Budapest, Europe, at 1912. http://www.hnm.hu/utils/Gallery.php?ItemID=213&PicNum=9 |
fighter planes pass
ps: this painting price 10 times from 2005 to 2008 |
(appeared earlier) |
to be continued, if necessary
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|
part of my critique-article printed in <United Daily News> of Taiwan |
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